Building Trust with Your Clients: The Key to Long-Term Success

In the realm of business, one fundamental truth stands tall above the rest: trust is paramount. It's the bedrock upon which lasting relationships are built, and it's the glue that binds clients to your brand through thick and thin. However, trust isn't something you can achieve once and forget about; it's a continuous journey, requiring dedication, consistency, and genuine effort. Even when you've been working with a client for an extended period, nurturing that trust should always remain a top priority.

Imagine a scenario where every interaction with your brand leaves a positive impression, where every query is met with swift and helpful responses, and where consistency reigns supreme across all communication channels. This is the essence of building trust with your clients – ensuring that they feel valued, heard, and confident in their choice to entrust you with their business.

One strategy that exemplifies this commitment to trust-building is exemplified by Edible Impressions. Specializing in creating exquisite, handcrafted cookies, Edible Impressions understands the power of meaningful and memorable experiences. Their dedication to quality and attention to detail shine through in every cookie they produce, making them the go-to choice for those seeking to make a lasting impression.

What sets Edible Impressions apart is not just our exceptional product, but also our unwavering commitment to customer satisfaction. Whether you're looking for a unique gift for a loved one or a creative way to elevate your corporate branding, Edible Impressions offers a variety of gift box presentations to suit your needs and vision.

By choosing Edible Impressions, our clients rest assured that they're not just purchasing cookies – they're investing in a relationship built on trust, reliability, and unparalleled quality. It's this dedication to exceeding expectations and fostering genuine connections that sets Edible Impressions apart as a trusted partner in creating memorable experiences.

In essence, the story of Edible Impressions serves as a reminder of the importance of never ceasing to build trust with your clients. Whether you're a small business owner or a seasoned entrepreneur, the principles remain the same: prioritize exceptional service, maintain consistency in your messaging, and always strive to exceed expectations. Because when trust is the cornerstone of your client relationships, success is sure to follow.

Proud Volunteer Baker in support of Icing Smiles

What is Icing Smiles?
Icing Smiles is a nonprofit organization that provides custom celebration cakes and other treats to families impacted by the critical illness of a child. We understand that the simple things, like a birthday cake, are luxuries to a family battling illness. Our goal is to create a custom cake for the ill child, or their sibling, that provides a temporary escape from worry and creates a positive memory during a difficult time.

Memories have magical powers. Long after the cake is gone, the memories linger – memories of the kindness of a stranger, of the art of the design, of the sweet smells of a special treat, of the smiles and laughs, of a normal childhood experience so often stolen from these children. These memories are why we say, “It is so much more than a cake.”

We are not a bakery, as a matter of fact, Icing Smiles doesn’t even have an oven! We rely on a generous team of volunteers spread throughout the U.S. (like Edible Impressions ) to fulfill our mission. 

Annette Conrad and team have been “baking smiles” for 3+ years and will continue to support this amazing organization.

Proud Mixer Level Sponsor for 2024 Spring Cookie A Thon

Annette Conrad, Owner of Edible Impressions & Creator of Hobby to Business Made Simple - Proud Mixer Level Sponsor for 2024 Spring Cookie A Thon. Looking forward to sharing my love and passion for sharing the art of the decorated cookie. This year’s topic: Plan Like a Pro: Exceptional In Person Cookie Decorating Experiences.

What is Cookie-A-Thon?

Cookie-A-Thon is brought to you by The Colorful Cookie and Cookie Artists from around the globe along with generous sponsors. Cookie-A-Thon happens two times a year.

Register for your All Access Pass for lifetime access to 50+ cookie decorating tutorials, pro tips and files.

Proud Supporter - The Gathering

Can you add more cookies to our order? Our attendance has gone up since last year and I don’t want to run out of your yummy and beautiful cookies….
- Lyn A. Hildenbrand, Executive Director

What is the Gathering?

The Gathering is a local nonprofit hunger-relief organization focused on feeding Milwaukee’s hungry and homeless. Our Community Meal Programs - in operation since 1982 - serve 60,000 free home-cooked meals annually. We are one of Wisconsin’s largest volunteer-based meal programs with 1,500-2,000 volunteers yearly. The Gathering began as a Saturday lunch and weekday breakfast out of St. James Episcopal Church. Fr. Michael Stolpman in collaboration with leaders from other faith communities instituted this ministry of hospitality and food to meet the needs of those homeless walking Wisconsin Avenue.

Welcome to the Neighborhood Cedarhurst Senior Living

We had a wonderful time at our sneak peek open house yesterday! It was great seeing new and familiar faces, and we are excited to partner with our local community. Shout out to Shully's Cuisine and Events for the delicious food and thank you Edible Impressions for the cute cookies! - Cedarhurst Senior Living

RMHC of Eastern WI - Historic Third Ward's Christmas in the Ward

RMHC of Eastern Wisconsin is honored once again to be the benefiting charity for the Historic Third Ward’s Christmas in the Ward on December 1, 2023.

“”We have been asked to staff and provide cookies for the Cookie Sale which will directly benefits the House! We would be so grateful to feature your beautiful Edible Impressions cookies again this year! They were one of our biggest sellers by far!””

— - Megan Foley, Development Manager of RMHC

“It warms our hearts to know that our Edible Impressions cookies were such a hit last year, and we can’t wait to make this year’s event even more special. We truly admire the incredible work that RMHC does to support families, and we’re excited to be a part of this meaningful cause. We are thrilled to accept your request and are honored to contribute 100% in kind donation of our custom designed cookies for the Cookie Sale in support of RMHC.

Thank you for the opportunity to make a difference together. ”

— Annette Conrad, Owner of Edible Impressions

Do Less Podcast with Annette Conrad hosted by Shanice Miller

Annette Conrad, Owner & Lead Creative, Edible Impressions & Creator, Hobby to Business Made Simple, shares her personal journey of overcoming hyper-independence and the challenges she faced when trying to build a business on her own. You'll learn how asking for help and trusting others transformed her business and allowed her to create a team that supports her. - Shanice Miller, Do Less Podcast

Cookie A Thon 2023

“I could not be more delighted to have been selected as one of 40+ instructors for this year’s Cookie A Thon virtual decorating experience. I will be demonstrating Wet on Wet & Dipping Cookies with Royal Icing.” Sweetly, Annette

Register to support your instructor via our affiliate link.

What is Cookie-A-Thon?

Cookie-A-Thon is brought to you by The Colorful Cookie and Cookie Artists from around the globe along with generous sponsors. Cookie-A-Thon happens two times a year.

There is a Spring Cookie-A-Thon and a Holiday Cookie-A-Thon. There is always tons of fun and amazing cookie decorating classes to help you grow your cookie business or have fun with your hobby!

We support Give Marquette Day 2023

Time to Rise - Give Marquette Day 2023
WHAT IS GIVE MARQUETTE DAY?

Give Marquette Day is Marquette University’s annual day of giving. It is a day for the entire Marquette community to join together to combine their support and maximize impact. The sixth annual Give Marquette Day will take place on March 7, 2023.

WHY SHOULD I GIVE TO MARQUETTE UNIVERSITY?

For more than 100 years, donors have played a vital role in making Marquette University a world-class Catholic, Jesuit institution. When you make a gift to Marquette, you make it possible for Marquette students to receive an excellent education and a life-changing experience — for them, for their families, and for their communities.

Planning & Executing Exceptional In-Person Decorating Experiences

Feeling very accomplished! This comprehensive guide “Planning & Executing Exceptional Decorating Experiences” is dedicated to my mom Yolande Melkonian. She tells me all the time, I should write a book. I didn't think I had it in me, but with her love, support, inspiration, and encouragement, it might just be in my future. In the meantime, I am enjoying this moment and excited about the next chapter of my journey.

Annette Conrad, Owner & Virtual Guide, Edible Impressions

If you are new to offering in-person decorating classes or an experienced instructor, this comprehensive resource guide is for you. A 60+ page resource guide for all your decorating experiences.

“Last evening I had the pleasure of participating in a zoom class with Annette Melkonian Conrad where we discussed the ins-and-outs of teaching cookie decorating classes. Along with that class, she provided an amazing and comprehensive, 60-page guide which walks you through every little detail of preparing for, and teaching, a successful cookie decorating class! If you are even just considering venturing into this business opportunity I HIGHLY recommend you order this book and a recording of our class - truly amazing!!”

— Leslie Hazelrigg Peik

Carroll University MBA Program - Marketing Management

“Last night Marketing Management students in the Carroll University MBA program presented their marketing recommendations to Edible Impressions, a cookie company in Mequon.

Thanks to Annette Conrad and her employees for working with our students the last eight weeks. In photo below, Edible Impressions team is on left. From right, MBA students are Maggie Hansen, Jake Rose, and Lisa Dalpra. I hope this was a useful experience for all.”

Stephen Brewer, Assistant Professor of Marketing, Carroll University

“Thank you for the opportunity Steve Brewer. It was a pleasure collaborating with you and working with an incredible group of students. Happy to report my team and I are moving forward with several of the marketing recommendations. Starting with welcoming Kayla Melkonian to the Edible Impressions TEAM as our Social Media Manager. ”

— Anette Conrad, Owner, Edible Impressions

TEMPO - 17th Annual Leadership Event

“Edible Impressions is a proud Partner Sponsor for 2022 TEMPO - 17th Annual Leadership event. We are grateful for the opportunity to support an amazing organization supporting women in business with resources & special events to excel in leadership roles. ”

— Annette Conrad, Edible Impressions

ABOUT TEMPO
The purpose of the TEMPO Leadership Event is to provide a premier leadership and professional development experience to the Milwaukee business community. The interest in and caliber of the Leadership Event has evolved over the past 17 years into one of the most attractive and influential events in the Milwaukee community.

The Forrager Podcast - "How to Scale a Food Business w/ Annette Conrad" - Episode #71

Annette Conrad lives in Mequon, WI and has been selling custom decorated cookies with her bakery, Edible Impressions, for the past 17 years. She has a team to help her fulfill unbelievably large cookie orders from some of the biggest brands out there, including Amazon, Google, Dropbox, Pinterest, Dell, etc.

In this episode, you’ll learn about Annette’s business decisions, how she markets her business, how she networks herself, and the mistakes she learned from 17 years of experience. Annette shares so many golden nuggets of wisdom in this episode, and by the end of it, you will easily see why she has been so successful. - David Crabill, The Forrager Podcast

Defining Leaders Podcast - "Virtual Events That Have Value "- Episode 17 →

“It is absolutely 100% key to know who is my audience, what is going to light them up, and really understanding what I can do to make it fun and engaging.”

— Annette Conrad, Virtual Instructor, Edible Impressions, LLC

“The internet has transformed the way we live and work, and virtual events are one of the most exciting aspects of this new era. Virtual events have many advantages over traditional in-person events, including increased reach and flexibility. However, some people worry that virtual events lack the personal touch that makes in-person events so special. In this episode Kristin and her group discuss the importance of choosing the right platform and equipment, as well as the need to create engaging content that will appeal to your target audience. Do you want to know how to be a better attendee of virtual events? Or, how to lead excellent ones? This week's discussion is adding value to the way you attend and lead these events. Virtual events are not going away. Learning how to master this skill will drastically help now and in the future!” - Kristin Gupta, Defining Leaders

Ranked "Best for Events 2022" by Spruce Eats →

“Online cookie decorating classes are a great way to learn, both from the world's best cookie artists and your fellow students, without leaving the comfort of your home kitchen or office.”

Edible Impressions offers virtual cookie classes ideally suited for group events like birthday parties or team-building exercises, complete with delivered kits that provide everything you need to get decorating. - Spruce Eats

• Perfect for all-skill levels, including beginners. Family friendly.

• No making or baking, just decorating. Out of box ready!

• Very customizable events.
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Cookies for a Cause - The Leukemia & Lymphoma Society Man & Woman of the Year 2022

Celebration Dinner & Campaign Results 2022

Cookie Decorating Kits for a Cause
50% of proceed to benefit L&LS.

Support Team Kim Paulson by donating to my personal fundraising page OR purchasing Edible Impressions Out-of-box cookie decorating kits!

Leukemia & Lymphoma Society Woman of the Year Candidate 2022

”I am passionate about saving the lives of children who have been diagnosed with cancer. My own daughter’s life was saved. Twice. I will never stop fighting for the lives of other people’s children.”- Kim Paulson

”On behalf of the Edible Impressions Family, we are honored to be members of Kim’s team in the fight against pediatric blood cancer.” - Annette Conrad, Owner Edible Impressions

Out-of-box cookie decorating kit includes sugar cookies, frosting colors, sprinkle sets, craft paint brush. Free-form decorating. Single page instruction sheet; How to use tip-less decorating bags, drying and storage tips.
No baking or making frosting. Free-form decorating-ready! CLICK TO ORDER NOW!

Local Pick up from 4415 W. Laverna Ave., Mequon, WI 53092
Yes, we ship nationwide. Shipping & Handling fee is supplemental to cost of cookie kits.
$15 shipping & handling per destination (single kit delivery). Supplemental shipping apply for large volume orders.

Culinary Creator Business School - Episode #62 - "How a Cookie Hobby Became a Booming Virtual Event Biz"

“Have you ever asked yourself the question, "Is NOW the right time to turn my culinary passion into a full-time business?"

If so, you’ve found yourself in the right place! Our guest for this week’s show is Annette Conrad of Edible Impressions. Annette was a professional event planner for over two decades before becoming a full-time baker and experiential virtual instructor.
In this episode, Annette is sharing:⁠
🍪 How to take your side-hustle and turn it to a full-time business⁠⁠
🍪 How she incorporates her event planning experience into her wildly successful cookie business⁠
🍪 What exactly makes an incredible online experience for your clients, especially those corporate clients we all want! ⁠
This show is absolutely packed with real-life experience and strategies you can implement wherever you’re at in your online culinary business journey. So don’t wait...
Click HERE to listen to the episode! >>
Happy listening!
Cynthia Samanian
Culinary Creator Business School (formerly The Experiential Table).

Episode 62 - Go LIVE schedule for October 19, 2021. “How a Cookie Hobby Became a Booming Virtual Event Biz” with Annette Conrad, Owner & Lead Creative, Edible Impressions.

Culinary Creator Business School